OK. So the rocket doesn’t actually have a NASA logo anywhere on it, and the launch site is definitely not Cape Canaveral, but Dos Equis has certainly decided to borrow some very familiar imagery for its commercial featuring Jonathon Goldsmith in his final performance as “The Most Interesting Man in the World.” With its clearly identifiable […]
Using Apollo imagery in commercials for major sporting events is certainly nothing new. In a 2014 spot for Cadillac, which played throughout the Winter Olympics, we left the keys in the lunar lander cause we had been there, done that and were “bored.” Besides, we were “the only ones going back.” It was pure braggadocio. Given […]
It doesn’t take place “a long time ago” nor in a galaxy “far, far away,” but if your interests run towards what a future in space might look like in a universe where the limitations of science (and plot points) actually count for something, SyFy’s The Expanse is easily the run away hit of an overhyped […]
The NFL probably owes an apology to anyone who felt compelled to sit through the first half of a badly played Monday Night game to catch a glimpse of the new Star Wars trailer. In case you were smarter than that, or just enjoy competent football, here it is.
Over the weekend, an NPR story on technology ended with the assertion that in the very near future, denying people access to virtual worlds would soon come to be viewed as repressing a fundamental human right. Absurd yes? Fresh air, sunshine, the sea; who could possibly become some enraptured in virtual creations that losing them would […]
It’s a big, beautiful world!
Image Credit: Lucasfilm 2015 : Year of the X-Wings?
Some personal thoughts on the passing of Leonard Nimoy When news of Leonard Nimoy’s death broke on February 27th, it set off an avalanche of messages on social media mourning the loss of a man who at times struggled to separate himself from the role which defined his public perception. Yet for many who responded […]
Following the Earthly introduction of Vulcan Ale in 2013, the Federation of Beer announced this week its newest Star Trek licensed product, Warnog Klingon Ale. The new beer, which is a Dunkelweizen incorporating a rye malt, is described a having a “flavor profile which is both unique and familiar” with “an aroma of “mild bananas […]
1980’s classic PBS series COSMOS rebooted across Fox networks Sunday evening. Beginning with an introduction by President Obama, and the voice of the late Carl Sagan himself delivering the opening lines from the original episode “the cosmos is all that is, or ever was, or ever will be,” a new generation has the opportunity to […]
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