On Sunday, the SpaceX CRS-8 Dragon spacecraft arrived at the International Space Station, carrying in its “trunk” the Bigelow Expandable Activity Module or BEAM. Based on a press conference held today at the 32nd Space Symposium in Colorado Springs however, BEAM may be only the beginning of Bigelow’s presence at ISS, and the future may […]
OK. So the rocket doesn’t actually have a NASA logo anywhere on it, and the launch site is definitely not Cape Canaveral, but Dos Equis has certainly decided to borrow some very familiar imagery for its commercial featuring Jonathon Goldsmith in his final performance as “The Most Interesting Man in the World.” With its clearly identifiable […]
Using Apollo imagery in commercials for major sporting events is certainly nothing new. In a 2014 spot for Cadillac, which played throughout the Winter Olympics, we left the keys in the lunar lander cause we had been there, done that and were “bored.” Besides, we were “the only ones going back.” It was pure braggadocio. Given […]
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